Search Engine Marketing The concept behind Search Engine Marketing is quite simple: when a consumer search or business by clicking on the Web, either through a text box or through a directory hierarchy, he or she is in the “mode search.” This psychological state is unique because it tells the search engine (and suppliers) that the person seeking information, often commercial, direct or indirect nature. Marketer understand that this “hunting mode” means that the search can be good at the beginning, middle or end of the buying cycle. When researching…
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