Yahoo vs. Google-How To Rank High On Each One
Google likes incoming links, especially links from high page rank, materials that include keywords in the link text. Google does not like over-optimized, high keyword density and the use of keywords in headings, etc. as they used to.
Yahoo, on the other hand, looks at on-page factors more, such as keyword density, keywords in headings, etc., that is where the problem comes.
Of course, both are around, but keep these two very important points in mind when you are trying to optimize your site.
When you search Google and Yahoo for a keyword phrase, you will usually find a big difference in search engine results pages or “Serps” as it is often called. Serps just means the list of websites that appear when a search is made in any of the search engines.
Back to Google and Yahoo. Here’s why the results are different and in a few words what you have to do the top positions in each of them.
Links from other websites are the most important to Google. The higher is the ranking of the actual page your link is at best. Remember that it is not the ranking of the site’s home page that is getting the link from, but the ranking of the page your link is actually on those counts.
The text on the link to your site is very important. It should be the keyword phrases you want to rank high for included.
Then the next most important thing is Google the keywords in your title tag and then the content of your page. If your content is optimized (too many uses of keyword phrases or too many keywords in their titles, etc.), which will hurt your ranking with Google instead of help.
Of course, there are other factors that have 101 Yahoo and Google, but get the basics right and you’ll be well on your way to high rankings.
As for Yahoo, which is the content of the page is the most important. Senior with Yahoo have to use a lot of keyword phrases on the page, have a lot of keywords in headings, have a high keyword density, etc.
Basically, Yahoo likes all things Google used to count as important before Google decided that too many people knew and were making the most highly optimized websites appear at the top instead of the most relevant sites.
Now you can see why the sites listed at the top of Yahoo do not appear high in Google and vice versa.
In short: You can say that Google likes off-page factors (i.e links) and Yahoo likes on-page factors. That’s a simplification, but it is a good rule of thumb.
If you understand this one thing, you can get your taller than most of its competitors ranking. Of course, you have to get something if you want to be on top.
The problem is that you can’t quite do what it takes to please both Yahoo and Google. Of course, the links that help both Google and Yahoo, but other factors seem to be either.
If you have a reasonably good ranking in Yahoo, not Google and want to increase your ranking in Google, I recommend that you work on incoming links and particularly the text on inbound links (and not do everything word for word the same) .
Then start cutting in on-optimizing on-page factors and see when your Yahoo rankings start coming down and your Google rankings start coming. Try to see how close you can get to what makes them happy if ranking as high as possible is your goal.
Of course, this has to be done slowly because Google and Yahoo do not change their rankings that fast.
For the highest rating in only one of the search engines and not worry about the other, your job is much easier.
One last point.
Although Google has inbound links as being much more important than Yahoo does, the recent “search engine bombing” by political pranksters with the term “cookies” shows that Google is more immune to this than Yahoo. Obviously, Google wants some other things to be online before the highest score will be awarded to a site. Google is more difficult (if not impossible) to deceive. Yahoo is not.
