Voice search has been around for almost a decade, and it has come a long way in that time. When Siri was first introduced in 2011, it was more new than useful. However, innovation has become a digital trend that doesn’t seem to be slowing down. According to a recent report, 50 million smart speakers alone have been installed, in addition to smart assistants on mobile devices such as Siri, Cortana and Google Assistant. As a top web development company, we understand the impact of voice search on search interactions.…
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How to Achieve Higher SEO Rankings for your WordPress Website
The more visitors your website receives, the better your company will perform. Every person who arrives on a site has the potential to convert for your business in some way, which is why it is so important to drive traffic to a website. One method of driving traffic is through Search Engine Optimization (SEO), which is effective for all types of websites, including WordPress sites. As a digital marketing company and web developer, today we wanted to share our insights on how to achieve higher SEO rankings for your WordPress…
Read MoreAMP Up Email Engagement and Conversions with Accelerated Mobile Pages
The Google train keeps on going and this year, one of the updates will be an extension of Accelerated Mobile Pages to email. This is a very exciting development for any company using email marketing. Accelerated Mobile Pages (AMP) are poised to dramatically improve both engagement and conversion statistics for email marketing, and as a company providing AMP Website Development, we are excited to take advantage of this rollout as it becomes available. What exactly is AMP?Accelerated mobile pages, or AMP for short, is an open source program built on…
Read MoreHow to Perform a Quick Technical SEO Audit
Technical SEO should be described as the redheaded stepchild of search engine optimization. Often overlooked and undervalued, but still a very valuable member of the family. As a top digital marketing company, we’ve seen firsthand how often sites shoot themselves in the foot by not showing enough love and attention to technical SEO. That’s why we encourage all of our clients to perform a quick technical SEO audit on a regular basis to find basic errors and issues that can be easily resolved if they were known. Why is a…
Read MoreHow do you perform Market Research for an SEO Campaign?
Market research is a crucial part of a good business strategy. Competition in any industry has never been greater, which is why it is important to achieve even the smallest advantage. When it comes to SEO, you need to determine what your customers want so you can meet those needs. As a top digital agency, we wanted to share how we do market research for an SEO campaign. For the most part, we will discuss researching content, as that is a primary method of search engine optimization. By taking the…
Read MoreBoost SEO Rankings with these Title Tag Tips
There are always more effective ways of doing things, especially when it comes to SEO and digital marketing. By using “hacks” it is possible to improve title tags for more clicks. Clicks are important for digital marketing and SEO, so we wanted to share some easy ways to improve SEO rankings with these title tag tips. Title tags are an important part of a well-rounded SEO strategy. Studies and tests have consistently shown that changing title tags can produce a measurable rise in the rankings. Clickthrough rate is an important…
Read MoreTop email marketing tips for more engagement
Email marketing is still a very viable form of advertising. It can generate traffic and increase customer engagement, but only when people open and read those emails. Therein lies the problem because most of us are inundated with dozens of emails a day that we don’t even bother to open. As a leading digital marketing company providing email marketing management services, we understand the challenges this type of advertising faces. Today we wanted to share some of our favorite email marketing tips for increased engagement. After all, if people don’t…
Read MoreCan personalized video landing pages increase conversions?
Improving the conversion rate for a website is often a top priority. With an average conversion rate still below 2.5%, most sites have a lot of room for improvement. Even getting an extra eighth percent extra can have a huge impact on the profit line within a year. Therefore, it makes sense to evaluate all the methods that one boost. As a top web development company, we understand the importance of maximizing conversions. Today we wanted to discuss a hot topic for the coming year; Can Want to increase personalized…
Read MoreThe 5 most common mistakes in digital marketing
Not doing the wrong things can be just as important as doing the right things, both in life and in business. Mistakes can be made in digital marketing get together quickly and do more harm than good. It really is a situation with two steps forward, one step back. As a top digital marketing company, we regularly present articles on tips and techniques to improve marketing efforts. Today we wanted to shed light on things you shouldn’t do with our 5 most common digital marketingerrors. By avoiding these pitfalls, you…
Read More4 Key Factors that Affect your Website User Experience
We have become a world that values the user experience. Regardless of the interaction, people have fallen in love with classifying based on how they felt. How was the movie? Um, I’d give it a 6, which was right around the Rotten Tomatoes score. When it comes to business, there has been a shift towards providing a better experience to earn repeat customers. For many companies, that first impression happens online, which is why you need to be aware of the 4 main factors influencing the user experience of your…
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