Voice search has been around for almost a decade, and it has come a long way in that time. When Siri was first introduced in 2011, it was more new than useful. However, innovation has become a digital trend that doesn’t seem to be slowing down. According to a recent report, 50 million smart speakers alone have been installed, in addition to smart assistants on mobile devices such as Siri, Cortana and Google Assistant. As a top web development company, we understand the impact of voice search on search interactions.…
Read MoreDay: April 15, 2020
How to Achieve Higher SEO Rankings for your WordPress Website
The more visitors your website receives, the better your company will perform. Every person who arrives on a site has the potential to convert for your business in some way, which is why it is so important to drive traffic to a website. One method of driving traffic is through Search Engine Optimization (SEO), which is effective for all types of websites, including WordPress sites. As a digital marketing company and web developer, today we wanted to share our insights on how to achieve higher SEO rankings for your WordPress…
Read MoreAMP Up Email Engagement and Conversions with Accelerated Mobile Pages
The Google train keeps on going and this year, one of the updates will be an extension of Accelerated Mobile Pages to email. This is a very exciting development for any company using email marketing. Accelerated Mobile Pages (AMP) are poised to dramatically improve both engagement and conversion statistics for email marketing, and as a company providing AMP Website Development, we are excited to take advantage of this rollout as it becomes available. What exactly is AMP?Accelerated mobile pages, or AMP for short, is an open source program built on…
Read MoreHow to Perform a Quick Technical SEO Audit
Technical SEO should be described as the redheaded stepchild of search engine optimization. Often overlooked and undervalued, but still a very valuable member of the family. As a top digital marketing company, we’ve seen firsthand how often sites shoot themselves in the foot by not showing enough love and attention to technical SEO. That’s why we encourage all of our clients to perform a quick technical SEO audit on a regular basis to find basic errors and issues that can be easily resolved if they were known. Why is a…
Read MoreHow do you perform Market Research for an SEO Campaign?
Market research is a crucial part of a good business strategy. Competition in any industry has never been greater, which is why it is important to achieve even the smallest advantage. When it comes to SEO, you need to determine what your customers want so you can meet those needs. As a top digital agency, we wanted to share how we do market research for an SEO campaign. For the most part, we will discuss researching content, as that is a primary method of search engine optimization. By taking the…
Read MoreBoost SEO Rankings with these Title Tag Tips
There are always more effective ways of doing things, especially when it comes to SEO and digital marketing. By using “hacks” it is possible to improve title tags for more clicks. Clicks are important for digital marketing and SEO, so we wanted to share some easy ways to improve SEO rankings with these title tag tips. Title tags are an important part of a well-rounded SEO strategy. Studies and tests have consistently shown that changing title tags can produce a measurable rise in the rankings. Clickthrough rate is an important…
Read More