Tracking Google Images traffic with analytics just got easier

Tracking Google Images traffic with analytics just got easier

Google just made an announcement about a change to the referrer URL sent by Google Image search that top web development companies around the globe are cheering about. With this change, tracking Google Images traffic with analytics just got easier. This is an extremely helpful change because it will allow website managers to more easily track their visitor sources. In their announcement, Google explained: “For webmasters, it hasn’t always been easy to understand the role Google Images plays in driving site traffic. To address this, we will roll out a…

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6 Quick Tips to Increase Website Security

6 Quick Tips to Increase Website Security

With cybersecurity spending set to exceed $1 trillion in the next year or two, it is obvious that web security is a top concern for many businesses. But what can you do if you are just a small or middle-sized business that doesn’t have a huge IT budget? As a top web development company, we understand that predicament of balancing concerns versus cost which is why today we wanted to share 6 Quick Tips to Increase Website Security without breaking the bank. The Important of Security: The most important reason…

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What are the Top Metrics for Customer Retention?

What are the Top Metrics for Customer Retention?

Customer retention is a very important aspect of every business. The general rule of thumb is that it costs five times as much to attract a new customer compared to retaining them. Additionally, studies have shown that for each 1% you can increase your customer retention rate, your profits increase by 5%. That is why many of the top web development companies are aware of what the top metrics for customer retention are and track them to ensure they are keeping customers happy and engaged. Today we wanted to share…

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Why and How to Secure your Website with the HTTPS Protocol

Why and How to Secure your Website with the HTTPS Protocol

Google announced that they would be making a change to how their Chrome web browser would view sites not using the HTTPS protocol last year. At the time it might not have seemed very significant, however, if your business values search rankings and indexing then it is quite important. As a top web development company, we wanted to explain why and how to secure your website with the HTTPS protocol to ensure your business and its reputation is protected. What is HTTPS? HTTP stands for hypertext transfer protocol and it…

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Design meets Tech – The Art of Digital Marketing

Design meets Tech – The Art of Digital Marketing

The term digital marketing is defined as the marketing of products or services using digital technologies. While this takes place primarily on the internet, including mobile devices, the scope also includes display advertising and any other digital medium. This field has been growing in leaps and bounds and what it truly means to be a digital marketer has evolved with this growth. As a top digital marketing company, we wanted to discuss how Design meets Tech – The Art of Digital Marketing. The industry continues to move towards a level…

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Top UI and UX Trends for 2020

Top UI and UX Trends for 2020

The New Year often means new ideas, an analysis of existing strategy and goals, along with a look at the direction industries are taking to better anticipate how it can impact your business. Since most companies use a website for a certain level of customer interaction, if not the primary point of contact or point of sale, it is very valuable to keep up with trends and ideas within the web industry. As a top web development company, we wanted to help by providing what we envision as the Top…

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Using the F Pattern will get you an A on your Website Conversions

Using the F Pattern will get you an A on your Website Conversions

Website conversions are always a hot topic for any business with an online presence. The more conversions your site generates, often equals more profit, and who doesn’t want that? As an experienced website design company, we wanted to share how with the F pattern you get an A for your website conversions. What is the F pattern ? The F-pattern is a term that describes how an average person’s eyes move while reading content online. This is different from how we read magazines, books or other hard-print documents that generally…

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7 Tips to meet Website Accessibility Standards to Capture 20% more Web Traffic

7 Tips to meet Website Accessibility Standards to Capture 20% more Web Traffic

Having a great website means checking off multiple boxes, including visually appealing, good if not great content, optimized SEO, strong CTAs, great images, and fantastic navigation. But a subject that is often overlooked is accessibility. Is your website accessible to all people, including people with disabilities? As a leading web design company, we have experience in creating sites that can be used by everyone. That’s why we wanted to share our 7 tips to meet website accessibility standards to capture 20% more web traffic. Why is accessibility of websites important?…

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A 10 Step Brand Development Strategy for your Professional Services Firm

A 10 Step Brand Development Strategy for your Professional Services Firm

For an established company, your brand is often the most valuable asset you have. Therefore, it should logically take time to strengthen your brand to be at the top of your priority list. As a top web development company, we have developed an approach that we share with all our customers and today we share our 10 step brand development strategy for your professional service business with you. Why is your brand important ? Your brand and brand image are so much more than a logo and color scheme. Many…

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How can I Boost my SEO Strategy for the Holiday Season?

How can I Boost my SEO Strategy for the Holiday Season

How can I improve my SEO strategy for the holidays? That’s a common question people ask this time of year when we go to the Christmas countdown. While there are a number of perspectives, as a top website development company, we wanted to share our vision developed over the past decade and work with clients of all shapes and sizes across the country. To be fair, the playbook is shrinking a lot at this time of year. While there are plenty of effective SEO tactics available, such as building links,…

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