Our Favorite Content Marketing Tools for 2020

Our Favorite Content Marketing Tools for 2020

“Use the right tool for the job,” is a common-sense proverb that dates back to the start of the industrial revolution and is still true for today. When it comes to content marketing, we are lucky to have a number of incredible tools at our disposal – almost too many truths be told. As a top digital marketing firm, we have used dozens upon dozens of tools, but these are Our Favorite Content Marketing Tools for 2020 that we recommend to everyone. Marketing has very much become a tool-dependent industry.…

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To Link Build or not Link Build – That is the Question!

To Link Build or not Link Build – That is the Question

Is link building a requirement of high SEO rankings? Should your business regularly pursue link building when you need a boost to traffic? The answer seems to vary as link building is a technique that goes from popular to obsolete as a concept every half a year or so. As a top web development firm, we wanted to dive in and discuss to link build or not link build; how effective is it really? To be fair, we have touted the value of link building for years. It has been…

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The Basics of Video SEO

The Basics of Video SEO

As video content has become more popular with consumers, video marketing has become a much more viable tool for businesses. As a top web development firm, we regularly recommend the use of video content because it helps build a better brand experience as well as deliver content in a desirable, easily-digestible format. With that recommendation also come our instructions on the basics of video SEO to make sure that there is a clear understanding of how to reach a bigger audience through search rankings. Popularity of Videos: Videos have become…

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Should you use Local Pages on your Website?

Should you use Local Pages on your Website?

Should you use local pages on your website? It will take additional time and resources to create local-specific pages, but will the juice be worth the squeeze? As a top website design firm, we wanted to share our process for determining if your website will benefit from local pages to increase rankings as part of a well-balanced SEO plan. What are Local Pages? Local pages are a term created for web pages specifically being used with Local SEO efforts. Local SEO is the concept of search engine optimization at the…

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Tracking Google Images traffic with analytics just got easier

Tracking Google Images traffic with analytics just got easier

Google just made an announcement about a change to the referrer URL sent by Google Image search that top web development companies around the globe are cheering about. With this change, tracking Google Images traffic with analytics just got easier. This is an extremely helpful change because it will allow website managers to more easily track their visitor sources. In their announcement, Google explained: “For webmasters, it hasn’t always been easy to understand the role Google Images plays in driving site traffic. To address this, we will roll out a…

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6 Quick Tips to Increase Website Security

6 Quick Tips to Increase Website Security

With cybersecurity spending set to exceed $1 trillion in the next year or two, it is obvious that web security is a top concern for many businesses. But what can you do if you are just a small or middle-sized business that doesn’t have a huge IT budget? As a top web development company, we understand that predicament of balancing concerns versus cost which is why today we wanted to share 6 Quick Tips to Increase Website Security without breaking the bank. The Important of Security: The most important reason…

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What are the Top Metrics for Customer Retention?

What are the Top Metrics for Customer Retention?

Customer retention is a very important aspect of every business. The general rule of thumb is that it costs five times as much to attract a new customer compared to retaining them. Additionally, studies have shown that for each 1% you can increase your customer retention rate, your profits increase by 5%. That is why many of the top web development companies are aware of what the top metrics for customer retention are and track them to ensure they are keeping customers happy and engaged. Today we wanted to share…

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Why and How to Secure your Website with the HTTPS Protocol

Why and How to Secure your Website with the HTTPS Protocol

Google announced that they would be making a change to how their Chrome web browser would view sites not using the HTTPS protocol last year. At the time it might not have seemed very significant, however, if your business values search rankings and indexing then it is quite important. As a top web development company, we wanted to explain why and how to secure your website with the HTTPS protocol to ensure your business and its reputation is protected. What is HTTPS? HTTP stands for hypertext transfer protocol and it…

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Design meets Tech – The Art of Digital Marketing

Design meets Tech – The Art of Digital Marketing

The term digital marketing is defined as the marketing of products or services using digital technologies. While this takes place primarily on the internet, including mobile devices, the scope also includes display advertising and any other digital medium. This field has been growing in leaps and bounds and what it truly means to be a digital marketer has evolved with this growth. As a top digital marketing company, we wanted to discuss how Design meets Tech – The Art of Digital Marketing. The industry continues to move towards a level…

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Top UI and UX Trends for 2020

Top UI and UX Trends for 2020

The New Year often means new ideas, an analysis of existing strategy and goals, along with a look at the direction industries are taking to better anticipate how it can impact your business. Since most companies use a website for a certain level of customer interaction, if not the primary point of contact or point of sale, it is very valuable to keep up with trends and ideas within the web industry. As a top web development company, we wanted to help by providing what we envision as the Top…

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